Universal Millennium acquires Wilde
On June 1, 2011, Universal Millennium, a Calvert Street Capital Partners ("Calvert Street") portfolio company, completed the acquisition of Wilde, building on its integrated marketing service platform.
Wilde combines best of breed personalized direct marketing capabilities with behavioral science methodology to design and execute its client’s marketing programs for attracting customers, building loyalty, improving retention and increasing lifetime value.
With the addition of Wilde, UM is now able to offer its customers additional direct marketing services including an award-winning direct and digital agency, advanced variable data print, proprietary delivery technologies, state-of-the-art mail services and comprehensive fulfillment operations. These services complement UM’s high quality commercial print production and distribution capabilities and promotional products arm to provide a complete spectrum of direct response solutions to its customers.
“The Wilde acquisition realizes our customer-centric vision of ‘Thought to Distribution,'” said Bill Fitzgerald, President & CEO of UM. “By providing customers with dynamic tools, solutions and strategies to effectively engage with their target audience, we can reduce time to market, lower the total cost of ownership and improve their overall marketing return on investment.”
Brian Mahoney, Senior Partner with Calvert Street, added: “Wilde represents our fourth strategic add-on acquisition, and it squarely positions UM as a full service integrated marketing service company, capable of designing and executing complex and personalized marketing solutions for a wide variety of customer end markets.”